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BEYOND: The Podcast for Moms Called to Business

Jan 30, 2024

Many of us want to build an intentional business, but we’ve never actually defined our owner’s intent as a small business owner. I like to think of your owner’s intent as a simpler, less-corporate version of a vision statement. It basically answers the question: what is your intention as a business owner? What is your END goal?

For many of us building businesses as creatives and coaches and online educators, it’s easy to think of ourselves as service providers, experts, consultants, maybe even freelancers in some cases, and we tend to think less often from the perspective of a brand or business owner. Your owner’s intent is a key piece of your strategy because as a business owner, every aspect of leading and growing your business is simpler when you have a clear owner’s intent – a defined end goal. It allows you to filter every decision through the lens of that purpose, that intent.

My goal for this episode is to help you understand the purpose of your owner’s intent and, if you don’t have one already, help you identify what that intent is so that you can use it as a guide this year. Because here’s the thing I’ve found: many entrepreneurs are building their businesses somewhat blindly… chasing growth, building the business you think you’re *supposed* to be building, only to wonder why something feels off. Often, it’s because your actions and plans aren’t aligned with the kind of business that YOU want to be building. 

On this episode of BEYOND, you’ll learn:

  • What different owner’s intents can look like for different businesses

  • How to define what success looks like for you, so that you can focus on that

  • Why so many entrepreneurs are chasing the wrong thing

  • Whether or not GROWTH should be your goal

  • 5 key differences between a growth-focused business and a profit-focused business

  • How identifying your personal owner’s intent will simplify your life and business this year


Are you ready to make 2024 a different kind of year? Let's make it happen. I want to invite you to apply for my 6-month coaching and consulting intensive, SIMPLIFIED, where we focus on the two things that matter most when it comes to creating a profitable business on your terms: mindset and messaging. Working together, you'll get mindset support, weekly accountability plus business and marketing strategy – everything you need to build a life and business you don't want to quit.


Apply for SIMPLIFIED at