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BEYOND: The Podcast for Moms Called to Business

Oct 24, 2023

Why isn’t your service selling? You’re doing all the things… at least it feels like it, and you aren’t seeing the results you want to see in your business. But there are so many variables, so many moving parts – how can you figure out what isn’t working so that you can do something about it?

Sales doesn’t come naturally to many entrepreneurs. The truth is that being, for example, a designer, is NOT the same thing as running a design business. Being a copywriter, photographer or creative expert is not the same as building a business that offers these services, either. And same thing if you’re a coach, educator or therapist – professionally executing that role is not the same thing as building a business around it. And the difference is marketing and sales. Finding your own clients. This is the biggest difference between being employed by someone else, where clients are usually found for you, and having the job of bringing in your own clients.

And that’s what I want to unpack with you today on this episode because sales scares the crap out of a lot of us. We don’t want to feel sleezy or slimy or gross. We don’t want to pressure or convince people to buy from us. We have a lot of thoughts about sales and people who sell things, and they create a lot of doubt, fear and overwhelm within us that honestly keep us from being able to serve the clients we dream of serving doing the work that we feel so called to. And, as a service provider, if your services aren’t selling – either aren’t selling at all, or aren’t selling at the level you’d like, there are some many moving pieces, it can be hard to figure out where the problem is – what you can do differently to see different results. And that’s what I want to help you with today, to shine a light on what might be holding you back from seeing the kind of sales and revenue you dream of seeing in your business.

There are a number of reasons your services might not be selling, and I’m walking through five of them with you on this episode of BEYOND: The Podcast for Moms Called to Business.

On this episode of BEYOND, you’ll learn:

  • How sales challenges are almost always connected to your mindset or your messaging

  •  Where to focus when you need a bigger audience to know who you are and how you can help them (through more visibility)

  • Why knowing the nuances of your specific, unique client matters so much and why they won’t be able to hear you above the noise otherwise

  • How it’s really hard to sell if you aren’t personally sold first

  • What it means to clearly articulate your value

  • How the fear of selling can paralyze your business (and how you can change this)

Sales are a critical piece of building a profitable business and creating more of them is directly connected to our mindset and messaging. If you’re tired of spinning your wheels and you’re ready for mindset and business support that will help you simplify, see more sales and create the kind of life and business you’re excited to wake up to, the kind that serves not only your clients but you and your family well, I want to invite you to apply for private 1:1 coaching. Working with me privately is kind of like having a business therapist, marketing strategist and personal trainer for your brain all-in-one. Your next step is to apply for coaching at There, you’ll answer some questions about your business, where you are right now and where you’d like to be moving forward, and if I’m confident I can help you get there, I’ll invite you to a call where we can talk all the details and get your questions answered so that you can  make the best decision for you. Apply for private, 1:1 coaching today at