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BEYOND: The Podcast for Moms Called to Business

Nov 14, 2023

Motherhood and business are two ways God calls some of us into ministry, and that is the story of my guest on today’s episode of BEYOND – Elizabeth McCravy.

Elizabeth is a Showit website template designer, a business educator and host of the Breakthrough Brand Podcast. She’s married and lives with her husband and two-year-old son in Franklin, TN, and she’s a boy mom – expecting her second son in several months.

One of my favorite things about Elizabeth is her willingness to speak about entrepreneurship AND her faith openly. A huge theme in this conversation is being willing to step out in faith knowing that life doesn’t always happen according to our own plans. Whether it’s a business offering that doesn’t go as expected, or the delivery of her first baby going almost the complete opposite of how she’d hoped, Elizabeth talks about plans, pivots and what it looks like to REALLY trust God.


On this guest episode with Elizabeth McCravy, you’ll learn:

  • What led Elizabeth to entrepreneurship at age 22 and how she got her very first clients as a designer

  • The 4 different revenue streams in her business, and the 5th one she shares with her husband Adam

  • Elizabeth’s personal experience of launching a new offer only to shut it down 4 months later (and what she learned in the process)

  • How not being a perfectionist has been helpful to the growth of her business (including the ability to delegate and grow a team)

  • Her love of systems and processes as a creative, and what work she could see herself doing if she wasn’t a designer

  • How she’s prepping for baby #2 and another maternity leave 

  • Why moms are able to work less AND be more productive

  • How Elizabeth’s faith influences her business even though she doesn’t have a Christian niche

  • How motherhood and business are both forms of ministry God calls us to, and what it looks like to steward those callings well


Important links for this episode:

Elizabeth’s website: 

Say hi over on Instagram

Take the Website Personality Quiz

Breakthrough Brand Podcast Ep. 224 (where Elizabeth talks about lessons learned from launching and closing her membership program)


Elizabeth is a big believer in coaching and personal growth, and it’s something she’s invested in along her business journey.  If you’re tired of spinning your wheels and you’re ready for mindset and business support that will help you simplify and create the kind of life and business you’re excited to wake up to, the kind that serves not only your clients but you and your family well, I want to invite you to apply for private 1:1 coaching. Working with me privately is kind of like having a business therapist, marketing strategist and personal trainer for your brain all-in-one. Your next step is to apply for coaching at There, you’ll answer some questions about your business, where you are right now and where you’d like to be moving forward, and if I’m confident I can help you get there, I’ll invite you to a call where we can talk all the details and get your questions answered so that you can  make the best decision for you. Apply for private, 1:1 coaching today at