Feb 6, 2024
Jen Olmstead,
co-founder and Lead Designer of TONIC Site Shop, takes us along on
her journey from accidental entrepreneur to successful Showit
website template designer over the past 11 years. She shares the
importance of storytelling in marketing and the power of creating
content that is valuable, engaging, and fun to create – anything
but boring. Jen emphasizes the need to focus on quality over
quantity and to find the intersection between what you are uniquely
capable of delivering and what your audience wants.
Throughout our
conversation, Jen shares insights on finding inspiration, sharing
your story, and embracing your uniqueness (weirdness?) in your
business. She explains WHY design builds trust with your audience –
the key factor that leads them to purchase from you. Jen also
discusses setting boundaries, prioritizing, and involving your kids
in your work. She encourages entrepreneurs to embrace their
strengths and be ruthless with what they say no to. Jen shares her
perspective on having faith and trusting in God's plan, as well as
the importance of doing less but better.
Jen describes how
2023 was the hardest year in business for TONIC, what she and
partner Jeff Shipley learned and how 2024 will be different because
of it. Thank you so much to Jen for sharing her wit and wisdom with
us in this entertaining convo that feels a lot like a high-end
marketing masterclass.
Some of
the highlights from this episode of BEYOND and my convo with Jen
Olmstead:
- Why focus on creating content that is unique, valuable, and engaging.
- How to find the intersection between what you are uniquely capable of creating and what your audience wants.
- What it looks like to prioritize quality over quantity in content creation.
- How Jen finds inspiration and anticipation in her content creation by setting specific times for thinking, researching and writing. (And how sometimes, it just happens when inspiration strikes.)
- Why embracing your uniqueness and sharing your story leads you to create content that is anything but boring.
- What's important about design and a killer website that builds trust with your people.
- How setting boundaries and prioritizing your work time creates a healthy work-life balance.
- How embracing your strengths and being ruthless with what you say no to allows you to focus on what truly aligns with your goals and values.
- What it looks like to Involve your kids in your work and create boundaries to ensure quality time with them.
- How to identify your most productive time and leverage it to maximize your creativity and productivity.
- The role of faith in Jen's family life and business: including trust in God's plan, knowing that He will guide you in your journey as a parent and entrepreneur.
- Simplifying by doing less, but better, honing in on what truly aligns with your vision and goals.
- Why 2023 was the hardest year for Tonic Site Shop, what Jen learned and what she's doing differently in 2024.
Important
links and notes:
• Visit Tonic's website
• connect with
Jen Olmstead and TONIC on IG
• SAVE 15% on your TONIC purchase using the code BECKY
Build a SIMPLIFIED business:
If you’re looking to UNcomplicate your life and business this year, I want to invite you to apply for SIMPLIFIED, my 6-month coaching and consulting intensive that gives you high-touch, personalized support optimizing your creative or coaching business for two things: peace and profit.
If you’re looking to UNcomplicate your life and business this year, I want to invite you to apply for SIMPLIFIED, my 6-month coaching and consulting intensive that gives you high-touch, personalized support optimizing your creative or coaching business for two things: peace and profit.
We simplify by leveraging the power of mindset - the stories
that you tell yourself, and messaging - the stories that you tell
your people. SIMPLIFIED includes ALL the support you need, all in
one place. I like to say it’s like having a business therapist,
marketing strategist, creative director and personal trainer for
your brain – all wrapped up in one trusted resource for your
business.
If you’re wanting to do life and business differently this
year, if you want to simplify for peace and profit, apply for
simplified at beckyhoschek.com/simplified.
There, you’ll answer a few questions about you, your business and
the season you’re in, and if I feel confident that I can help you
make the changes you want, I’ll invite you to a next step call
where we can connect, I can learn more about you and your goals and
we can get all of your questions about working together answered so
that you can make the best decision for you.